About Us

The Stingray Group is a family owned and run business that has been producing electric blankets and keeping South Africans safely warm for over 40 years.
We are grateful to you for trusting and supporting us.  We continually seek to research, analyse and innovate, creating new and exciting high-quality safe products for local and international customers.

Our family of more than 300 staff members make sure that at the end of every day we can proudly help our customers keep their families safely warm.

Pure Pleasure is a division of The Stingray Group, a South African business, head-quartered in Cape Town, with offices in Johannesburg too. The Group was founded in the 1980’s and today owns and distributes some of Southern Africa’s favourite brands covering the automotive, lifestyle, heating, camping,  cleaning, laundry, personal weight management and electrical categories.

Pure Pleasure products are available in all leading Southern African retailers.